Decision Making still remains one of the most difficult features of an average entrepreneur. And when it comes to music, signing a talent remains a gamble.
What if Banky W had refused to sign Wizkid?
What if 2face had signed him, maybe he would have ended up like Dammy Krane a.k.a The Credit Card boss
Signing an act to a record label is like a lifetime investment. From studio sessions to video shoots, Paying PRs and Bloggers, promoting the brand image of the artiste, several millions are going down the drain.
So how do these record label owners recoup their money? Sales of songs and albums and royalties from shows. So if any artiste is not getting any invites for shows and has not established himself as an A-list artiste, the record label is surely experiencing a loss.
If there’s any superlative after worst, these are 5 worst-est record label signingin the Nigerian music industry.
1. Skales (EME)
What we heard was Skales actually had talent and industry experience than Wizkid but why did the Soco crooner overshadow him during their stay at EME?
Word was that Wizkid wrote Mukulu for Skales. Skales never really had any impact then at EME. He was extremely poor. All singles he dropped were dead on arrival bought only by friends and associates.
While Wizkid was winning awards, Skales was part of the cast that would always stand behind Wizkid while he collected the award. While we thank God for giving him a lease of life at Baseline Music, his stay at EME was an unforgettable experience.
Worse still, EME had to terminate his contract
2. Viktoh (YBNL)
Viktoh‘s case is similar to Skales. Signed first before Lil Kesh, but how did Lil Kesh manage to “blow” before Viktoh? Has Viktoh ever dropped a hit song?
While Skales has has even manged to establish himself after his EME experience, Viktoh‘s career is as good as dead. We don’t even know if it is Rap or RnB that is Viktoh’s genre.
Has Viktoh sang up to 10 tracks in his entire career. His last known “almost hot song” dates back to 2016 and he’s not even on the music radar any longer.
May God wake him up from his slumber this year
Help am say “Amin” oooo
3. Sugarboy (G-Worldwide)
The curse of been signed first comes into play once again. Signed before Kiss Daniel, Sugarboy actually is a good singer with immense talent.
Anyone who listened to Hola Hola would attest to this. His verse on Raba also stood out. But after that, it seems his charm on us expired.
He dropped an album last year, barely few people even knew Sugarboy dropped an album. No hit song, and compared to Kiss Daniel‘s “New Era“, we don’t even know the title of Sugarboy‘s album not to talk of the songs on the album.
Surely, Emperor Jeezy has to consider pulling the plug on Sugarboy
4. Skibii (Five Star Music)
Probably the only thing we know about Skiibi was his death and resurrection. He wasn’t buried. Just because Five Star Music wanted him to “blow“, they had to pull off a great PR stunt that will shake grounds.
Even after that event, Skiibi career experienced a downward trend. His music wasn’t appealing, and the whole blame was put on his PR stunt done for him at the beginning of his career.
“How not to start a music career” eventually, he was booted out of Five star Music. Skiibii should invest in Clothing line, he won’t regret it
5. Ichaba (DMW)
Ichaba wouldn’t have been on this list if he had learned well and studied Davidowell. No one probably knew Icahaba until he joined DMW.
His career received a boost when he became affiliated to Davido. What we expected was hits on hits. Problem many had with Ichaba was that his voice wasn’t even coherent and appealing.
He didn’t tailor his music after the latest trends of the industry’s. While the industry was vibing to Pon Pon, Ichaba was giving us another thing. His music received less attention and low traction as well.
The DMW management noticed this and decided to evict him out of the label. Unfruitful movement is a no no in the DMW crew.
Who Else Deserved To Be On This List?
Dija? D’Prince? Shaydee? Chinko Ekun? Dremo?
We want to hear from you.
Have your say in the comments section.